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4 Keys to Reaching Your Fundraising Goal

  1. “Live” kick-off presentation to your group members/students.  An exciting kick-off will increase your group’s sales by 30% to 40% compared to not having a kick-off and only passing out brochures.
  2. Providing prize incentives to motivate your members to sell more than a few items and encourage them to participate in helping your group reach their fundraising goal.
  3. Selecting quality products that your group members’ customers will enjoy and value.
  4. Reminding group members daily or at least 2 or 3 times per week is important to keeping group members engaged in helping with the fundraiser.  Ask how much each of them have sold so far. Reiterate the goals of the fundraiser and how it benefits them for helping both from the perspective of what the money from the fundraiser will go towards for the group and from the perspective of the various prize incentives you have selected that they will receive for helping.

More Great Tips for Successful Fundraising

  • Pre-plan and organize at least 3 to 4 weeks prior to when you want to start the fundraiser
  • Put all important dates on a calendar and communicate these dates to your group members prior to the start of the fundraiser
  • Limit the fundraiser to 2 to 3 weeks. If you need ongoing fundraising assistance, ask your fundraising professional for recommendations on how to plan your fundraising calendar for longer periods of time in order to keep your group members selling and being mindful of when your customers will receive the products they order from your group.
  • When deciding which fundraising programs to use, choose quality products that your community will appreciate and be glad to purchase.  While customers will want to support your group and your fundraising goals, they also want to buy things they value and enjoy.
  • Schedule a kick-off presentation to the group before you start the fundraiser.  A live kick-off to the group organizes them all at one time and often increases the amount of money raised by as much as 30% to 40% than if doing the fundraiser without a kick-off presentation.
  • Offer prize incentives to motivate your group members to participate in the fundraiser and sell at higher levels than 1 or 2 items.  Ask your fundraising professional for proven, motivating suggestions for all age ranges.
  • Make sure your sellers only take orders when customers can pay.
  • Before sending the fundraising company your group’s orders, check that the money turned in matches what is on each order form, as well as clarifying any issues with being able to read the order forms and contact your group members as needed to make any corrections.
  • If you don’t already have a group bank account for which you can deposit the funds from the fundraiser, we highly recommend you do so in order to keep your group’s funds separated from your or any group member’s personal bank account from which they pay their personal bills.
  • At the end of the fundraiser, deposit all the money into the designated bank account.  Do not send money until you have received an invoice from the fundraising company or their suppliers.
  • Recruit volunteers prior to receiving the order delivery.
  • If ordering frozen products (i.e., cookie dough or cheesecakes), be ready with a plan to have these items picked up the day of delivery unless indicated as shelf stable.  Ask your fundraising professional for King Fundraising’s step-by-step guide for organizing frozen product deliveries and getting parents to pick up orders in a timely manner.
  • Keep in mind that normally your sellers are volunteering their time to help.  Make the experience fun for them and fun for yourself.  Being organized and communicating regularly throughout the fundraiser with your fundraising professional will help with this process.
  • Utilize the experience of your King Fundraising professional.  Our goal is to help you achieve your fundraising goal and walk you through every step of the process.

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